![]() Beautycounter markets itself as a more “luxury” brand, which can deter some potential customers. Paying $49 for a moisturizer, for instance, can cause people to balk when they’re used to paying $25 at Sephora or even $10 at the drugstore. Most Beautycounter products come in at a higher price point than many people are used to paying. ![]() But it is important to have as many ingredients as possible be organic to help reduce your toxic load and protect our environment.īeautycounter offers plenty of organic ingredients, such as organic peppermint essential oil in a Balancing Charcoal face mask, but also includes conventional ingredients, like conventional shea butter as a moisturizer. Now, remember that “organic” does not necessarily mean “non-toxic.” Organic lead is still lead, for example. The Cons: Beautycounter Controversy They are not an “all organic” brand Beautycounter would be an 11 out of 10 (in regards to their approach to consumer health, environment, and performance), but there are 2 things that I don’t love about the brand, so I’m giving them a 9 out of 10 in total. The good and the badįirst and foremost, there is a caveat. ![]() I was impressed with the products and with the social mission: Beautycounter advocates for change at the political level to make safer products the norm. ![]() I was skeptical at first that I could find a brand that was high quality and safer, but I did my own research and decided to give Beautycounter a try. Or, I’d find ‘organic’ or ‘natural’ products and find out that they didn’t screen for heavy metals, or that they were just plain greenwashed. When I first started my journey into switching out my household and personal care products for safer alternatives, I ran into trouble finding trustworthy brands. Why did I choose to try Beautycounter?Īs you know, I’m all about that non-toxic life. Beautycounter sells make up, skincare, personal care products like body wash, lotion, and hair care, and even men’s and kid’s personal care products. Read on for my full Beautycounter review on what's good and what's bad… First, what is Beautycounter?īeautycounter is a brand with a mission to provide high-performing personal care products formulated with safer ingredients. Honestly, I was pretty skeptical when I placed my order given my previous experience with green beauty brands, but I decided to try it since I'd heard it was clean beauty that rivaled the quality of department store brands (Clinque, Mac, and La Mer). I felt like I was continually purchasing an expensive product, only to have it not work as well as the conventional (read: toxic) counterpart. To say I was disappointed is an understatement. Up until 2016, I had used W3llpeople, Bare Minerals, 100% Pure, Cocokind, and basically every brand carried at Whole Foods and Natural Grocers. When it comes to ‘green beauty' (aka beauty products that are free from harmful ingredients), the options are pretty hit or miss. Here's my full Beautycounter review including what I loved (and what I didn't). Spoiler alert: I didn’t love everything I tried, but I was super surprised by most of it. Basically every green beauty brand I'd tried previously had been a fail, and the fact that Beautycounter was an MLM made me feel like the products were only getting hype because the hype person was getting a kick-back. I’ll be honest, when I first tried Beautycounter products in 2016, I expected to hate them.
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